VideoQ™ Company Profile

VideoQ, Inc. is a California-based company, focused on video test & measurement and video enhancement technologies, products and services with more than 50 man-years of award-winning experience in the field of Broadcast, Consumer Electronics, Transcoding and Video Data Compression. VideoQ innovative technologies are protected by US patents.

Significant share of delivered UHD and HD content is now processed by file-based workflows in the cloud. For this area VideoQ developed a suite of command-line based software tools, providing for productivity boost based on automated content types classification, measurement and modification of active image and sound parameters. For example, loudness profiler and normalizer software module processes more than 20,000 audio clips per day.

VideoQ philosophy of Media Data and Metadata Processing is based on the concept of Media Ambit™ - i.e. acquisition and usage of technical and semantic metadata about moving images, sounds, and timed text; embedded in files or externally centralized. For this purpose, VideoQ developed a suite of cloud-based modules generating and using these metadata. The suite was succesfully used by several leading netcasting companies. Such data collection systems should become the integral part of global Media Assets Big Data solutions.

With the support of an international group of experts, VideoQ proposed the concept of Unified Reference White. This opened the way to efficient and reliable HDR/SDR workflows.

Together with partners and customers VideoQ supports peacefull co-existence and benchmarking of HDR standards as well as up-, down-, and cross-conversion between various SDR and HDR formats. VideoQ software products enable automated conversion between all HDR/SDR formats and color spaces.

VideoQ is a renown player in calibration and benchmarking of Displays, Video Projectors, Transcoders, Graphics and Video Processors, instantly revealing artifacts, problems and deficiencies, thus raising the bar in video quality experience.

VideoQ products and services cover all aspects of Video Quality Assurance - from visual picture quality estimation to Fully Automated Quality Control utilizing VideoQ video quality analyzers.

Our approach allows to deal with complex problems affecting both Quality Of Service and Quality Of Experience, such as video decoder response to transmission chain packets loss or cascaded deinterlacers-scalers-codecs artifacts. VideoQ is a world leader in providing unique static and dynamic Test Patterns revealing critical image and sound problems at glance.

Dr. Victor Steinberg brings to the VideoQ team many years of experience in the fields of broadcast TV, standards conversion, display processing, de-interlacing, scaling, up- and down-conversion, noise reduction, color correction, AV data analysis, encoding, decoding, transcoding and video data compression.

Victor is a worldwide-recognised expert in TV technology; he was member of national and international committees, received the prestigious USA National Academy of Television Arts & Sciences Emmy Award and UK Queen’s Award for Technological Achievement.

Victor invented the industry standard 'Moving Zone Plate' test, published seven books, including the highly acclaimed reference book 'Video Standards: Signals, Formats and Interfaces', wrote multiple articles and holds 49 patents.

In 2005 Victor co-founded VideoQ company and led the team that developed the first version of the VQMA matrix analysis tool. This has since then been extremely successful; taken up by clients such as NASA and Cisco, and is currently on its 4th generation. As of now it supports all formats and frame sizes - from tiny 192x108 up to 8K UHD.

The reference test patterns, that Victor created for the Library of Congress, are used for verification of storage and transcoding workflows since 2013.
In 2014 Victor created the first version of VideoQ Multi-Purpose Chart (VQMPC), which was then used by 1st tier clients, among them Netflix and Olympic Broadcast Services.

With the support of an international group of experts, in 2016 Victor proposed the concept of Unified Reference White. This opened the way to efficient and reliable HDR/SDR display-referred workflows, as opposed to the then dominating concept of scene-referred HDR production.
The URW concept got a great boost when in 2017 ITU released the BT.2111 standard, which sets the same Reference White Levels: 58% for HDR-PQ and 75% for HDR-HLG.

Victor has been the main proponent of Extended Technical Metadata collection from every media asset existing on the planet. For this purpose, during 2015-2026 VideoQ developed a suite of cloud-based modules generating and utilizing these metadata. The suite was succesfully used by a leading netcasting company. Such data collection and processing systems should become the integral part of global Media Assets Big Data solutions.